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Born and raised in East London, this colourful and creatively named collection of products combines accessible beauty with Shoreditch cool. From the brains behind Cowshed we've developed a collection of bath and body, hair care, cosmetics and nail paints to give you a cheeky polish from tip to toe.

Cheeky has everything you need for a beauty pick me up to take you from dull and downhearted to fresh faced and fabulous in a flash. From dry shampoo to body scrubs, our product's contain no nasties and a host of natural ingredients making you feel good on the inside and look gorgeous on the outside.

Our Cheeky Parlours are the hottest hangouts in the city helping you to stay one step ahead in the style stakes. Sink into one of our unique manicure and pedicure stations whilst soaking up the fun, relaxed vibe... maybe sipping on a cheeky cocktail. Let your hair down at Cheeky on Redchurch St (2nd Floor at Barber & Parlour) with Cheeky by Josh Wood for all your hair care needs